BRAND YOURSELF

TUESDAY, OCTOBER 24, 2017
BOSTON BAR ASSOCIATION – 16 BEACON STREET, BOSTON, MA

GETTING STARTED.

The legal profession is rapidly changing. Gone are the days where you make partner first and build a book of business second. The ability to foster relationships and leverage contacts as an associate is critical to showcasing your value to the firm and pushing you forward on the path to partnership. While it may seem that your role as an associate is to do good work and bill hours, there are steps you can take to demonstrate your potential to bring business into your firm, and it all begins with a written plan.

On October 24th, the Boston Bar Association will host its Brand Yourself Workshop. This interactive workshop-style conference will provide the opportunity for mid-level associates to work with business development and marketing professionals on a strategy to develop business and build a personal brand in the competitive legal market.

KEYNOTE SPEAKER

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David Ackert
The Ackert Advisory

David Ackert has been a client development mentor to lawyers and their firms for almost two decades. He is the president of The Ackert Advisory, a consulting firm that specializes in driving business results for law firms. Through his programs his has worked thousands of lawyers, many of whom hail from top 20 global Am Law firms. He is the founder of the Managing Partner Institute, developing more effective law firm leaders worldwide, the founder of Practice Boomers e-learning, winner of the “Your Honor Award” in both the US and Canada for excellence in practice development, and the founder of Practice Pipeline, a relationship management software platform currently in license to law firms across North America.

David has written for and contributed to articles in publications including the Los Angeles Times, The National Review, the Daily Journal, the Attorney Journal, the Wall Street Journal, Attorney At Work, The Recorder, Voice America, and the Los Angeles Business Journal. He is a frequent speaker at law firms and trade conferences including ABA, ALA, and numerous national conferences. He is a guest lecturer at USC’s Marshall School of Business, Carnegie Mellon University, and the UCLA School of Law.

CONFERENCE AGENDA

ADVISORY COMMITTEE

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Linda Labrie
Labrie Consulting

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Gail Sobha Lynes
Morgan Lewis

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Carolyn Manning
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

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Deb Scaringi
Scaringi Marketing

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Joanne Thorud
Davis, Malm & D’Agostine, P.C.

Jeanne Whitney, Nixon Peabody

Jeanne Whitney
Nixon Peabody

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Jay Wager
Nutter McClennen & Fish LLP

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