1:00PM – 6:30PM



The legal profession is rapidly changing. Gone are the days where you make partner first and build a book of business second. The ability to foster relationships and leverage contacts as an associate is critical to showcasing your value to the firm and pushing you forward on the path to partnership. While it may seem that your role as an associate is to do good work and bill hours, there are steps you can take to demonstrate your potential to bring business into your firm, and it all begins with a written plan.

On October 24, the Boston Bar Association will host its annual Brand Yourself Workshop, providing senior associates and new partners with actionable techniques for building a personal brand and strengthening client relationships in the competitive legal market. Attendees will hear from seasoned business development and marketing coaches on key elements of business development—social media and thought leadership, networking, and client development. Individual coaching sessions will also be available throughout the workshop for individuals looking for personalized feedback.



David Ackert
The Ackert Advisory

David Ackert has been a client development mentor to lawyers and their firms for almost two decades. He is the president of The Ackert Advisory, a consulting firm that specializes in driving business results for law firms. Through his programs his has worked thousands of lawyers, many of whom hail from top 20 global Am Law firms. He is the founder of the Managing Partner Institute, developing more effective law firm leaders worldwide, the founder of Practice Boomers e-learning, winner of the “Your Honor Award” in both the US and Canada for excellence in practice development, and the founder of Practice Pipeline, a relationship management software platform currently in license to law firms across North America.

David has written for and contributed to articles in publications including the Los Angeles Times, The National Review, the Daily Journal, the Attorney Journal, the Wall Street Journal, Attorney At Work, The Recorder, Voice America, and the Los Angeles Business Journal. He is a frequent speaker at law firms and trade conferences including ABA, ALA, and numerous national conferences. He is a guest lecturer at USC’s Marshall School of Business, Carnegie Mellon University, and the UCLA School of Law.


It takes several years to develop a meaningful book of business. But when associates lay the foundation early in their career, they gain a critical advantage over less ambitious competitors. This requires adopting a business-development mindset, developing meaningful expertise, establishing credibility in the business community, and building the relationships that will eventually comprise key clients and referral sources. Each of these components, when approached strategically, accelerate business development momentum so that associates can attract clients to their practices as quickly as possible.

In this interactive program, participants will:

  • Explore what it means to have a business development mindset
  • Identify business development strengths and learn how to leverage them effectively
  • Identify mentors in the business community
  • Establish a strategic plan for practice growth

By the end of this session, participants will have a high-level business plan for their practice. In the subsequent afternoon sessions, participants will have the opportunity to further develop and customize their plans.

Liz Cerasuolo
Director of Communications, Fish & Richardson

Lauren Iacono
Senior Digital Marketing Manager, Nixon Peabody

While many lawyers have extensive professional networks, few have an effective system that captures the full business potential of their relationships. As a result, prospects and opportunities tend to slip through the cracks. This program provides practical tools and techniques that allow lawyers to identify their key relationships, nurture them efficiently, and capture the business potential therein. In this interactive program, you will:

  • Learn how to identify the high-potential opportunities in your professional network
  • Understand how to initiate contact with the people just beyond your inner circle
  • Attract more referrals from your contacts
  • Discover how to identify and remain focused on the people who can contribute the most to the growth of your practice

David Ackert
President, The Ackert Advisory

Kelly Harbour
Associate Director of Client Relations, Goulston & Storrs
Carolyn Manning
Director of Business Development, Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
Jay Wager
Director of Business Development, Nutter

Kristin A. Gerber
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

Chris Marino
Shareholder, Davis Malm D’Agostine

Dinesh Melwani
Partner, Morgan Lewis

Check Back Soon for More Speakers


BBA Member – $325

Individual ticket. Full access to keynote address, general sessions, individual coaching session, and networking reception.

Non-Member – $550

Includes BBA Membership valid through August 31, 2018 and individual ticket to conference. Full access to keynote address, general sessions, individual coaching session, and networking reception. For more information for this promo offer, contact Tara Trask (617-778-1984).



Linda Labrie
Labrie Consulting


Gail Sobha Lynes
Morgan Lewis


Carolyn Manning
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.


Deb Scaringi
Scaringi Marketing


Joanne Thorud
Davis, Malm & D’Agostine, P.C.

Jeanne Whitney, Nixon Peabody

Jeanne Whitney
Nixon Peabody


Jay Wager

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