2018 Brand Yourself Workshop
Thursday, November 15, 2018
1:00 PM-5:00 PM
BOSTON BAR ASSOCIATION – 16 BEACON STREET, BOSTON, MA
The BBA’s Premier Business Development & Marketing Workshop
This annual workshop provides senior associates and new partners with actionable techniques for building a personal brand and strengthening client relationships in the competitive legal market. Attendees will have the opportunity to learn from seasoned business development and marketing coaches and experienced practitioners on the essential elements of successful BD strategies including leveraging social media, how to promote thought leadership in a specific industry, effective networking, client relationship tracking, and more.
KEYNOTE SPEAKER
David Ackert
The Ackert Advisory
David Ackert has been a client development mentor to lawyers and their firms for almost two decades. He is the president of The Ackert Advisory, a consulting firm that specializes in driving business results for law firms. Through his programs his has worked thousands of lawyers, many of whom hail from top 20 global Am Law firms. He is the founder of the Managing Partner Institute, developing more effective law firm leaders worldwide, the founder of Practice Boomers e-learning, winner of the “Your Honor Award” in both the US and Canada for excellence in practice development, and the founder of Practice Pipeline, a relationship management software platform currently in license to law firms across North America.
David has written for and contributed to articles in publications including the Los Angeles Times, The National Review, the Daily Journal, the Attorney Journal, the Wall Street Journal, Attorney At Work, The Recorder, Voice America, and the Los Angeles Business Journal. He is a frequent speaker at law firms and trade conferences including ABA, ALA, and numerous national conferences. He is a guest lecturer at USC’s Marshall School of Business, Carnegie Mellon University, and the UCLA School of Law.
WORKSHOP AGENDA
1:00 – 1:45 PM
How to Turn a LinkedIn Connection into a Client – Presentation by David Ackert
Most busy lawyers prefer clear, tactical, step-by-step processes that simplify their business development efforts. In this session, David Ackert will provide an easy-to-implement procedure that converts a LinkedIn connection into a client. You will discover how to use LinkedIn to identify valid prospects, effectively initiate contact, and transform an online relationship into a client engagement.
1:45 – 2:45 PM
Networking & Business Development Strategies
Savannah Alden
Client Development Senior Specialist
WilmerHale
Cassandra Najjar
Associate Business Development Manager
Mintz
3:00 – 4:00 PM
Client Development in Practice ft. Perspectives from the Client
James Basta
Chief Corporation Counsel
Biogen
Gerry Leone
General Counsel
University of Massachusetts
Lan Marinelli
Assistant General Counsel
Hubspot
4:00 – 5:00 PM
Perspectives from Partners
Yalonda Howze
Member
Mintz
Regina Hurley
Partner
Verrill Dana LLP
Kyle MacDonald
Partner
Verrill Dana LLP
Alec Zadek
Member
Mintz
5:00 PM
Networking Reception
REGISTRATION
BOSTON BAR MEMBERS
BBA Member – $325
Government Members – $250
NON MEMBERS
Non-Member Guests- $425
ADVISORY COMMITTEE
Heather Barry
Senior Business Development Manager
Sullivan & Worcester LLP
David Egan
Chief Marketing and Business
Development Officer
Choate
Gretchen Johnson
Director of Marketing
Verrill Dana LLP
Carolyn Manning
Director of Business Development
Mintz Levin
Joanne Thorud
Director of Marketing
Davis, Malm & D’Agostine, P.C.
Boston Bar educational programs are sponsored in part by the Joan B. DiCola Fund of the Boston Bar Foundation. This fund provides critical support for Boston Bar Association programs and initiatives that foster the education and professional development of lawyers. For more information on the BBF or this fund, please click here.