BRAND YOURSELF 2.0 DEVELOP YOUR BUSINESS | 2.2.17

THURSDAY, FEBRUARY 2, 2017
1:00 PM – 6:00 PM
BOSTON BAR ASSOCIATION – 16 BEACON STREET, BOSTON, MA

Online registration is now closed but a few seats are still available.

To reserve your seat, please contact Maggie DeMoura:
617.778.1946 | mdemoura@bostonbar.org

GETTING STARTED.

The legal profession is rapidly changing. Gone are the days where you make partner first and build a book of business second. The ability to foster relationships and leverage contacts as an associate is critical to showcasing your value to the firm and pushing you forward on the path to partnership. While it may seem that your role as an associate is to do good work and bill hours, there are steps you can take to demonstrate your potential to bring business into your firm, and it all begins with a written plan.

On February 2nd, the Boston Bar Association will host Brand Yourself 2.0. This interactive workshop-style conference will provide the opportunity for mid-level associates to work with business development and marketing professionals to build written business development plan as well as a strategy to remain accountable to that plan.

CONFERENCE AGENDA

Keynote Address

Differentiating Your Practice in a Crowded Marketplace

The demand for legal services has declined significantly over the past few years, necessitating a keener focus on business development at all levels. This begins with branding. Without a clear message about who you are and how you are unique, it is difficult to communicate a competitive value proposition to your future clients. During this interactive keynote, David Ackert will present practical, actionable techniques for establishing credibility, distinguishing yourself from the competition, crafting an effective “elevator pitch,” and communicating your digital brand via LinkedIn.

1:30PM - 2:15PM

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David Ackert
Ackert Advisory

Business Development Plan Break-Out Groups

Attendees will be divided into small break-out groups led by business development experts to write a plan. Facilitators will discuss key components of business development including:

  • Branding
  • Networking
  • Thought Leadership
  • Internal Positioning Within Your Firm
  • Mining Your Contacts

The end result is a written plan tailored to the associates’ interests, skills, practice, and contacts; along with a deeper understanding of how to leverage the plan to benefit their personal career goals, their firm’s bottom line, and their clients’ interests.

Meet the Facilitators

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Kate Eisenberg
Business Development Manager
Mintz Levin Cohn Ferris Glovsky and Popeo PC

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Katie Rutter
President
Katie Rutter Consulting

Melissa Croteau

Melissa Croteau
Senior Director – Strategy & Marketing
Catapult Growth Partners

Kristen Weller, Burns & Levinson

Kristen Weller
Director of Marketing & Business Development
Burns & Levinson LLP

2:30PM - 4:30PM

Panel Discussion

Hear from a panel of recently elected partners from various firm sizes, practice areas, and backgrounds as they discuss how they successfully implemented their business plans and offer candid, practical advice and anecdotes. This panel will conclude with a Q&A session allowing attendees to ask panelists questions.

Meet the Panel

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Jessica Kelly
Sherin and Lodgen LLP

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Justin O’Brien
Collora LLP

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Seth Robbins
Todd & Weld LLP

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E. Abim Thomas
Goodwin LLP

4:45PM - 6:00PM

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Networking Reception

Law Firms Planning to Attend


> Casner & Edwards, LLP
> Chin & Curtis, LLP
> Davis, Malm & D’Agostine, P.C.
> Demeo, LLP
> Donoghue Barrett & Singal, P.C.
> Fitch Law Partners LLP

> Gesmer Updegrove LLP
> Goodwin Procter LLP
> McLane Middleton, Professional Association
> Nixon Peabody LLP
> Ogletree, Deakins, Nash, Smoak & Stewart, P.C.

> Pierce & Mandell, P.C.
> Schmidt & Federico, P.C.
> Sugarman, Rogers, Barshak & Cohen, P.C.
> Todd & Weld LLP
> Verrill Dana LLP
> Wilmer Cutler Pickering Hale and Dorr LLP

6:00PM – 7:30PM

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REGISTRATION

BBA MEMBER – $295

NON-MEMBER – $495
Includes BBA membership and full access to the conference

ADVISORY COMMITTEE

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Paul Boynton
Todd & Weld

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Caroline Emery
Sherin & Lodgen

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Laurie MacDonald
Hinckley Allen

Kristen Weller, Burns & Levinson

Kristen Weller
Burns & Levinson

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